the marketing mix

the marketing mix
the marketing mix UK US noun [S] (also market mix) MARKETING
the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion): »

Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy.

See also THE FOUR CS(Cf. ↑the four Cs), THE FOUR PS(Cf. ↑the four Ps), THE FOUR OS(Cf. ↑the four Os)

Financial and business terms. 2012.

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