Their plan involves choosing target customers and designing a persuasive marketing mix to get them to buy.
Financial and business terms. 2012.
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix for product software — The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some… … Wikipedia
Marketing mix — Im Marketing Mix werden Marketing Strategien in konkrete Aktionen umgesetzt: absatzpolitische Fragen „wie und wo machen wir Werbung“, „welche Vertriebskanäle nutzen wir“ werden hier für einen bestimmten Zeitraum (in der Regel ein Jahr)… … Deutsch Wikipedia
Marketing-Mix — Die vier Instrumente des Marketing Mixes: Produktpolitik, Preispolitik, Distributionspolitik und Kommunikationspolitik. Mit dem Marketing Mix werden Marketingstrategien oder Marketingpläne in konkrete Aktionen umgesetzt (implementiert). Die vier… … Deutsch Wikipedia
marketing mix — N SING A company s marketing mix is the combination of marketing activites it uses in order to promote a particular product or service. [BUSINESS] The key focus of the marketing mix will be on price and distribution … English dictionary
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
marketing mix — The factors controlled by a company that can influence consumers buying of its products. The four components of a marketing mix (often called the four Ps) are: • the product quality, branding, packaging, and other features; • pricing recommended… … Big dictionary of business and management
marketing mix — noun The combination of variables (product, price, promotion and place) that determines the demand for a product • • • Main Entry: ↑market * * * ˈmarketing mix 7 [marketing mix] noun (business … Useful english dictionary
adapted marketing mix — An international marketing strategy for adjusting the elements of the marketing mix of a product for each international target market. This strategy will add to the costs but is undertaken in the hope of attracting a larger market share and… … Big dictionary of business and management
